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In the small Scottish village of Menstrie, Christine McCafferty, Diageo’s Archive Manager, watches over the historical content of more than 200 brands, both past and present, coming from more than 180 markets. She is assisted in this mission by five other archivists (including a digital archivist), their team assistant and a local conservator. She kindly received me on my last visit to Edinburgh for an enthralling chat about her role and a tour of the impressive archives. Becoming Diageo’s Archive Manager Passionate about history, Christine got hooked with archives work after working for a local archives as part of
The Diageo World Class Winner 2016 was crowned only a little over a month ago but the search for the 2017 champion is officially launched. A special event was held on Monday in Geneva with Jennifer Le Nechet, World Class Global winner 2016, Sophie Larrouture, World Class Switzerland winner 2016, and Mido Yahi, World Class France winner 2014, to present Diageo World Class competition to interested bartenders of the region. New format, new rules for Diageo World Class 2017 At Bistrot 23, Vincent Dumesnil, Diageo Reserve Brand Ambassador for Switzerland, introduced the new format of the competition as well as