- Diageo
A jury composed of Lauren Mote, Daniel Schofield, Jennifer Le Nechet and Marcus Philipp has selected Dirk Hanny as the Swiss champion 2019 for the Diageo World Class competition.
Launched in 2009, the Diageo World Class Competition is now in its 10th year. In the USA, Canada and other countries, interested bartenders can now submit their entries. The national Diageo World Class 2018 champions will compete in the World Finals which will take place this fall in Berlin at the time of BCB (Bar Congress Berlin). The search for the Diageo World Class 2018 Swiss representative was launched on February 5 in Geneva with events in Zurich and Lugano the following days. Sharing his experience to the bartenders in attendance was the exhuberant and charismatic Dennis Zoppi, the 2012
Back in the 1800’s and until the middle of the 1900’s, Ireland was the biggest producer of whisk(e)y in the world. Its whiskey industry then experienced a massive setback in the noughties with only three distilleries left on the Emerald island. It is now making a strong comeback with new producers that are reshaping the position of Irish whiskey on the global spirits map. Launched in March 2017, Roe & Co is one of them. “Three years ago, Irish whiskey was on the rise and Diageo sold Bushmills. The group saw a big opportunity for Irish whiskey and I was
In the small Scottish village of Menstrie, Christine McCafferty, Diageo’s Archive Manager, watches over the historical content of more than 200 brands, both past and present, coming from more than 180 markets. She is assisted in this mission by five other archivists (including a digital archivist), their team assistant and a local conservator. She kindly received me on my last visit to Edinburgh for an enthralling chat about her role and a tour of the impressive archives. Becoming Diageo’s Archive Manager Passionate about history, Christine got hooked with archives work after working for a local archives as part of
The Diageo World Class Winner 2016 was crowned only a little over a month ago but the search for the 2017 champion is officially launched. A special event was held on Monday in Geneva with Jennifer Le Nechet, World Class Global winner 2016, Sophie Larrouture, World Class Switzerland winner 2016, and Mido Yahi, World Class France winner 2014, to present Diageo World Class competition to interested bartenders of the region. New format, new rules for Diageo World Class 2017 At Bistrot 23, Vincent Dumesnil, Diageo Reserve Brand Ambassador for Switzerland, introduced the new format of the competition as well as